Strategic Advisory for B2B Technology

See what others miss.

Strategic advisory for executives and technology companies. We help turn complexity into clarity and emerging technology into established categories.

For Executives For Technology Partners
Who We Serve

Who we work with

Executives building authority, technology companies building market position, and associations building value for members.

Executives

Leaders looking to develop expertise, earn certifications, and build authority in their fields.

Technology Partners

B2B technology companies looking to build market position and reach practitioners through trusted channels.

Associations

Industry organizations looking for valuable content and certification programs to offer their members.

Publications

Publications

Strategic thought leadership that educates and builds frameworks practitioners can use.

Live

The Payment Economics Journal

A framework for rethinking how enterprises approach payments, turning them into strategic performance drivers.

900+
Subscribers
11
Issues

Read by leaders at Amazon, DuPont, BP and more

Subscribe on LinkedIn
Coming Soon

Clear Paths Overlook

Broader insights on B2B technology, market positioning, and category development beyond payments.

A new publication expanding beyond payments to cover the full landscape of emerging B2B technology.

Get Notified at Launch
For Executives

Develop your expertise

Whether you're a seasoned leader or rising through the ranks, we provide frameworks, certifications, and coaching to help you build authority in your field.

Publications

The Payment Economics Journal and Clear Paths Overlook: strategic thought leadership delivered to your inbox.

Certifications Coming Soon

Payment Economics Certification provides formal recognition of expertise in the discipline.

1:1 Coaching

Direct strategic guidance tailored to your specific challenges, goals, and growth trajectory.

Group Growth Coaching Coming Soon

Collaborative learning with peers facing similar challenges. Shared insights and accelerated growth.

Want to learn more?

Start with the publications. When you're ready for deeper engagement, we'll be here.

Explore Publications
For Partners

Partner with us

We connect technology companies, industry associations, and businesses to create categories together.

The Clear Paths Growth Ecosystem

We connect technology companies with the associations and businesses that can help them build market authority. Whether you're creating a new category or establishing leadership in an existing one, the path runs through practitioners.

Clear Paths Growth

We build the bridges between innovation and adoption, helping each partner reach the practitioners who matter.

Technology Companies

Gain credibility and reach practitioners through trusted channels

Industry Associations

Offer members new certifications and relevant content

Businesses

Train practitioners and adopt new disciplines

Technology Companies

Build market authority

We focus on long-term partnerships where both sides are invested in creating something meaningful. Complex products and markets require careful attention to detail. We work to connect the right people at the right time.

From initial strategy through market leadership, we build the infrastructure that helps your innovation reach the right practitioners.

What We Build Together

  • Market positioning & opportunity identification
  • Thought leadership & strategic content
  • Discipline frameworks & KPIs
  • Certification curriculum development
  • Association partnerships & distribution
  • Events & community building
  • Fractional leadership as needed
Industry Associations

Content, certifications, and value for members

Members often look for emerging disciplines that can advance their careers. We create that content. You distribute it through your trusted channels.

Certification programs built on genuine expertise, not vendor marketing. Thought leadership that advances the profession, not just promotes a product.

Partnership Opportunities

  • Co-branded certification programs
  • Exclusive member content & publications
  • Conference keynotes & workshop facilitation
  • Research partnerships
  • Continuing education credits
Businesses

Team training and discipline adoption

Practitioners who want to grow benefit from new frameworks that drive real results, along with certifications that validate their expertise. When a team learns Payment Economics, they execute better and approach payment decisions with new perspective.

Direct licensing for enterprises ready to build internal capability.

Enterprise Programs

  • Team certification programs
  • Custom training & workshops
  • Consulting on discipline adoption
  • Internal champion development
Discuss Your Partnership
AP Copilot

AP Copilot & Payment Economics

Payment Economics didn't exist as a discipline until we created it. The pattern emerged from conversations with AP Copilot CEO Dan Hughes, recognizing that enterprises were treating payments as administrative overhead rather than strategic opportunity.

From that insight came The Payment Economics Journal, a 38,000-word foundational book, and a framework now being adopted by Fortune 500 treasury teams.

"Payment Economics was always there in the patterns we saw across enterprises. We gave it a name, a framework, and a home."

See the full AP Copilot showcase

The Payment Economics Journal

Tracking the growth of a new category

900+
Subscribers
11
Issues Published
38K
Words in Foundational Book
52
Week Editorial Plan

Decision-makers at Amazon, DuPont, BP, ING and hundreds more

AP Copilot

Why AP Copilot Owns Payment Economics

How AP Copilot became the voice of Payment Economics.

The Thesis

Payment Economics changes how enterprises think about payments, moving them from cost center to strategic asset.

For decades, accounts payable has been treated as a back-office function. Pay the invoice. Move on. But inside every payment decision is an economic opportunity: early payment discounts, dynamic discounting, supply chain financing, working capital optimization.

AP Copilot recognized this pattern and partnered with Clear Paths Growth to build the category infrastructure. The result is Payment Economics: a discipline with its own journal, framework (Payment Yield = Capital Return × Supplier Acceptance), certification curriculum, and growing community of practitioners.

This isn't thought leadership as marketing. It's category creation as strategy. AP Copilot doesn't compete for market share in accounts payable automation; they define what the market should be measuring in the first place.

For Practitioners

A new discipline to master

  • Framework for quantifying payment decisions
  • KPIs that connect AP to strategic outcomes
  • Career differentiation through certification
  • Community of peers advancing the discipline
For Executives

Strategic clarity for treasury

  • Visibility into hidden payment economics
  • Benchmarks against industry peers
  • Business case framework for optimization
  • Language that connects to CFO priorities
Daniel Jasinski
Founder

Daniel Jasinski

Over a decade driving growth for B2B technology through direct communication with the practitioners who use it. Understanding how to share new ideas with people in a relevant and enjoyable manner. That's the foundation of everything we build.

I created Payment Economics as a discipline because I kept seeing the same pattern: brilliant technology that the market didn't have language for. Category creation is the bridge between what you've built and the market that needs it.

Working with companies and executives who see something others miss and need help making the market see it too.

Background
MassChallenge 2024 Winner
Creator, Payment Economics
Speaker, Nike World HQ
TIS, Kyriba, Calculum, Raistone
Get Started

Let's talk

Whether you're an executive seeking strategic clarity or a technology company ready to build a category, it starts with a conversation.

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